# Lyfework

> Lyfework is a business-infrastructure company. We design, build, and manage the websites, SEO, and operating systems that run service businesses — co-founded in 2024 by Justyn Cruz and Ryan Snouffer. Based in South Florida, serving the US and Canada.

We don't sell tools, and we don't sell leads. We build the foundation underneath both — website, SEO, follow-up, and analytics working as one system — then maintain it. Our category is systems and operations, not marketing.

## What we build

- Websites that rank on Google and get cited in AI answers
- SEO and visibility across search, AI assistants, and the local map pack
- Operating systems: lead capture, follow-up, and analytics in one place
- NEXUS — the client platform where projects, deliverables, and updates live

## Guides

- [How customers find businesses now: Google, AI answers & maps](https://lyfework.io/blog/how-customers-find-businesses/): the four places customers look, and how to show up in all of them
- [Why isn't my business showing up on Google?](https://lyfework.io/blog/why-isnt-my-business-showing-up-on-google/): the five most common causes, and how to fix each
- [How to get your business cited in ChatGPT & AI search](https://lyfework.io/blog/how-to-get-cited-in-chatgpt-and-ai-search/): how AI assistants choose which businesses to recommend
- [Google Business Profile & the map pack: a checklist](https://lyfework.io/blog/google-business-profile-map-pack-checklist/): how to rank in the local map pack
- [llms.txt and schema, in plain English](https://lyfework.io/blog/llms-txt-and-schema-in-plain-english/): the two tools that make a site readable to AI
- [Visibility is an operations problem, not a marketing one](https://lyfework.io/blog/visibility-is-an-operations-problem/): why more leads won't fix broken infrastructure
- [How to get more Google reviews: a system that works](https://lyfework.io/blog/how-to-get-more-google-reviews/): turn reviews into a repeatable system that also feeds AI recommendations

## Selected work

- MoveMore Collective — Wellness & Events
- Fireside 610 — Men's Ministry
- Zen Medicine Okeechobee — Medical Clinic
- Righteous Construction Services — Construction
- The Jupiter Barbershop — Barbershop
- Insured by James — Insurance
- EG Tutoring — Tutoring
- Index Companies — Commercial Real Estate

## About & contact

- [About Lyfework](https://lyfework.io/about/): founders, story, and how we work
- [Editorial policy](https://lyfework.io/editorial-policy/): how we research, write, review, and correct
- Email: ryan@lyfework.io, justyn@lyfework.io
- Phone: +1-561-677-8880
- Based in South Florida, serving the US and Canada