An Operating System For Service Businesses.
We build the three layers of your operating system: a website that converts, SEO that compounds, and infrastructure that runs without constant attention. One partner. Six months. Built once, runs forever.
Or book a call →
Stop Leaking
Revenue
You
Can't See.
You're losing it four different ways at once. Each is small on its own. Together they bleed thousands a month from the average service business — quietly, and for good.
of inbound calls to clinics go unanswered after hours, weekends, and lunch breaks.
of patients never click past page 1 of Google. If your clinic isn't there, you're invisible.
of mobile visitors abandon a website that takes longer than 3 seconds to load.
is the average no-show rate at clinics without automated reminder systems.
Four leaks. One root cause:
systems that don't talk — and it's
fixable.
One System.
Everything Connected.
Your website captures the lead. The CRM tracks it. SMS and email follow up instantly. Booking fills your calendar. Reviews build automatically. Analytics show you what's working. All built together — one login, one partner.
Local SEO
The kind that compounds. GBP-first, citations, schema, content, links — the work that actually moves rankings over 6-12 months.
Smart Websites
Hand-built, mobile-FIRST, and conversion-optimized. SEO-ready from day one — schema, page speed, structure done right.
CRM + Automated Follow-Up
Every lead captured. Sub-60-second response 24/7 across SMS, email, and AI chat. Pipeline visibility from first touch to closed deal.
Booking & Scheduling
Clients book themselves. Confirmations, reminders, and no-show recovery — automatic.
Reputation + Reviews
Review velocity is local SEO. Auto-request at the right moment, AI-respond from one inbox, push the reviews that move rankings.
Analytics
Traffic, conversions, pipeline value, and revenue — measured in one dashboard.
Three Steps. One System.
Built To Run.
Audit. Build. Ship. No mockups, no scope creep, no monthly surprises — just a clear path from first call to a system that runs without you watching it.
Audit & Strategy
Free AI audit or a 30-min strategy call. We map your full funnel — site, SEO, conversion, automations — and tell you which tier actually fits your business.
Build The Stack
Custom-coded website, SEO foundation, and the automation layer underneath — all wired together. No templates, no mockups, no agencies of agencies. One in-house team shipping every week.
Ship & Optimize
Go live with a connected operating system. Your site converts, SEO compounds, leads flow into the CRM, and reminders go out without a human touching them. You lead the business — the system runs the rest.
Most Agencies Hide Their Pricing.
We Don't.
Three bundled tiers. Two visible prices. Website + SEO + infrastructure in every one — no hidden fees, no per-page surcharges, no scope creep. The price you see is the price you pay for six months of work shipped on a published cadence. Multi-location practices get scoped on the strategy call.
- 8-Page Custom Website
- Local SEO Setup + 30 Citations
- 2 Blog Posts/Mo + GBP Management
- Basic Automations
- CRM + Pipeline Setup
- Online Booking + Calendar Sync
- 30-Min Monthly Strategy Call + PDF Report
- 15-Page Custom Website
- Aggressive Local SEO + 75 Citations
- 4 Blog Posts/Mo + 3–5 Backlinks/Mo
- Advanced Automations
- CRM + Custom Intake Forms
- Lead Qualification + Reviews Engine
- 60-Min Monthly Strategy Call + PDF Report
- Custom-Scoped Website (25+ Pages)
- Multi-Location SEO + 150+ Citations
- 6+ Blog Posts/Mo + PR-Grade Backlinks
- Custom Automations
- Unified Multi-Location CRM
- Custom Software Integrations + Live Dashboard
- Biweekly Strategy + Done-With-You Optimization
See What We've Built.
Real businesses. Real systems. Real results — every project below is live, tracking, and measurable.
Fireside 610
Dead legacy site to a connected booking + CRM system. Online presence rebuilt from zero, plus +340% traffic in 90 days.
View Full Case Study
Zen Medicine Okeechobee
Broken legacy site to a 25-page conversion engine in 14 days. 19 ranking SEO pages and a patient intake flow that cut admin time 60%.
View Full Case Study
Righteous Construction Services
Two divisions on one brand-locked site. Fast Next.js stack, smart intake, and separate landing paths so leads route where they belong.
Case Study Coming SoonTwo Builders. One Mission.
Your system isn't assembled by a rotating team of strangers. It's architected by two founders who know your business by name — from the first strategy call to the last line of code. No account managers. No ticket queues. Just a direct line to the people building it.
The one who sees the system behind every successful business. Justyn maps the gaps — missed calls, leads slipping through, revenue hiding in plain sight — and designs the infrastructure to close them. Your goals become the blueprint.
The one who turns blueprints into production. Ryan builds the websites, wires the CRM, engineers the automations, and deploys the AI layer — all by hand, all connected. No drag-and-drop. No shortcuts. If it's in your system, he built it.
Straight Answers
Foundation: 30 days. Growth: 45 days. Authority: scoped on the strategy call (typically 60+ days for multi-location builds). We build direct-to-code. No Figma mockups. No delays. You see real progress from day one.
Full platform access (CRM, automations, booking, messaging, reviews, analytics), plus tier-specific services. Foundation: basic maintenance + email support. Growth: priority support, monthly analytics, and strategy check-ins. Authority: full managed infrastructure with monthly performance reviews.
Your system goes live and your monthly plan continues. You get ongoing platform access, maintenance, and support at your tier level. Authority clients get fully managed infrastructure where we actively monitor, optimize, and refine your system every month.
You own all the content, copy, and creative assets. The website runs on our platform, which is included in your monthly plan. If you cancel, the site and all connected automations go offline since they run on the platform.
Yes. Foundation to Growth is a $4,000 upgrade build. Moving to Authority is custom-scoped on a strategy call — every multi-location practice has different needs. Each upgrade includes additional build work and a new scope agreement.
We don't run ads, manage social media, or create content. We build the infrastructure your marketing feeds into. Think of us as the systems builder, not the marketer. We build the engine. You (or your marketing team) drive it.
Our healthcare specialty for clinics — med spas, dental, chiro, HRT, derm, plastics, optometry, PT, mental health. Same three tiers, same bundled website + SEO + infrastructure. HIPAA-aware. BAA signed day one. Visit lyfework.io/clinics.
Our AI scans 15+ factors across performance, SEO, mobile experience, and conversion optimization. You get a personalized report with your score, your biggest issues, and a prioritized action plan. Takes 30 seconds to submit, 5-10 minutes to receive. No strings attached.
Stop Guessing.
Start Growing.
Your free audit scans 15+ factors in 30 seconds. See exactly what's costing you leads.
Trusted by clinics, med spas, dental practices, and specialty medical groups across the US and Canada.