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Modern Infrastructure For Business Growth.

Websites, SEO, And Infrastructure For Every Stage Of Your Service Business

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Trusted By Service Businesses Across The US And Canada
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
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A Day In The Life

Watch The Money Slip Through The Cracks — Hour By Hour.

Most service businesses don't have a marketing problem. They have a leaking-bucket problem. Here's what an average day really costs you.

7:42 AM

First call of the day rings. Voicemail picks up.

They don't leave a message. They Google "another option near me" by the time you open the doors at 9.

Annual Leak
$14,400
1 missed call/day × $40 avg ticket × 360 days
The Fix
24/7 AI receptionist that books, qualifies, or routes every call — even when you're closed.
Total Annual Leak — Average Service Business $94,800+
Plug The Leaks →
What We Build

One System.
Everything Connected.

Your website captures the lead. The CRM tracks it. SMS and email follow up instantly. Booking fills your calendar. Reviews build automatically. Analytics show you what's working. All built together — one login, one partner.

Websites SEO CRM Booking Reviews Analytics
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Connected system preview

Local SEO

The kind that compounds. GBP-first, citations, schema, content, links — the work that actually moves rankings over 6-12 months.

GBP Optimization Citations + Schema YMYL Content

Smart Websites

Hand-built, mobile-FIRST, and conversion-optimized. SEO-ready from day one — schema, page speed, structure done right.

Custom Coded 90+ PageSpeed Schema-Native

CRM + Automated Follow-Up

Every lead captured. Sub-60-second response 24/7 across SMS, email, and AI chat. Pipeline visibility from first touch to closed deal.

Sub-60s Response Visual Pipeline Multi-Channel

Booking & Scheduling

Clients book themselves. Confirmations, reminders, and no-show recovery — automatic.

24/7 Self-Booking Smart Reminders No-Show Recovery

Reputation + Reviews

Review velocity is local SEO. Auto-request at the right moment, AI-respond from one inbox, push the reviews that move rankings.

Auto Requests AI Responses Local SEO Signal

Analytics

Traffic, conversions, pipeline value, and revenue — measured in one dashboard.

Revenue Attribution Channel Tracking ROI Reporting
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Why We Built This

Built By People Who've Felt The Same Weight.

We've been the trapped owner. The one running a great business while the systems behind it quietly work against you. Customers slipping through cracks you can't see. Tools that don't talk to each other. The nagging sense you're losing money and no clear way to find where.

Then comes the moment — when the noise quiets, the chaos clicks into structure, and you can finally breathe.

That moment is the reason Lyfework exists. We're obsessed with clean, organized technology — but we're more obsessed with what good technology does for the people running on it. Our personal experience became our mission. We build what we wish someone had built for us.

— Justyn & Ryan
Justyn Cruz
Justyn Cruz
CEO · Strategy & Ops

Maps the system behind every successful business — the missed calls, the leads slipping, the revenue hiding in plain sight — and designs the infrastructure to close it.

Ryan Snouffer
Ryan Snouffer
COO · Engineering & Design

Turns blueprints into production — websites, CRM, automation, the AI layer. All by hand, all connected. If it's in your system, he built it.

Receipts, Not Vibes

The Work That's Already Live.

Real businesses. Real systems. Real numbers — running quietly in the background while their owners go home.

"Every experience has been outstanding. Professional, fast, reliable, and incredibly talented. Communication was always clear, deadlines were met, and the quality of work exceeded my expectations every time. They take an idea and turn it into a clean, modern, highly functional website that actually represents the vision of the business."

CP
Carlos Pelaez
Business Owner

"Working with Lyfework gave me my life back. I was drowning in 17 different logins, late-night bookkeeping, dreading Mondays. They got everything into one clean dashboard, fixed my payment mess (saved me thousands), and set up automations that still blow my mind. Now I shut my laptop at 5 and actually see my kids before bedtime — while my business keeps growing."

AM
Aaron Martz
Business Owner

"Brilliance! Absolute brilliance! These guys know their stuff and continue to expand on what is possible."

BP
Brandon Poe
Client
Fireside 610 website +340% traffic · 90 days
Men's Ministry
Fireside 610

Dead legacy site to a connected booking + CRM in one build.

Zen Medicine Okeechobee website −60% admin time
Medical Clinic
Zen Medicine Okeechobee

25-page conversion engine + 19 ranking SEO pages in 14 days.

Righteous Construction Services website 2 divisions · 1 site
Construction
Righteous Construction

Two service lines, one brand. Smart intake routes leads where they belong.

See All Work
Our Process

Three Steps. One System.
Built To Run.

Map. Build. Ship. No mockups, no scope creep, no monthly surprises — just a clear path from first call to a system that runs without you watching it.

01

Strategy Call

A 30-min strategy call with our team. We map your full funnel — site, SEO, conversion, automations — and tell you which tier actually fits your business.

02

Build The Stack

Custom-coded website, SEO foundation, and the automation layer underneath — all wired together. No templates, no mockups, no agencies of agencies. One in-house team shipping every week.

03

Ship & Optimize

Go live with a connected operating system. Your site converts, SEO compounds, leads flow into the CRM, and reminders go out without a human touching them. You lead the business — the system runs the rest.

Book a Strategy Call →
Transparent Pricing · 6-Month Minimum

Most Agencies Hide Their Pricing.
We Don't.

Three bundled tiers. Two visible prices. Website + SEO + infrastructure in every one — no hidden fees, no per-page surcharges, no scope creep. The price you see is the price you pay for six months of work shipped on a published cadence. Multi-location practices get scoped on the strategy call.

Foundation
Solo Provider, One Location
$797/mo
+ $3,500 Build (One-Time)
+ $497 Onboarding · 6-Mo Minimum
  • 8-Page Custom Website
  • Local SEO Setup + 30 Citations
  • 2 Blog Posts/Mo + GBP Management
  • Basic Automations
  • CRM + Pipeline Setup
  • Online Booking + Calendar Sync
  • 30-Min Monthly Strategy Call + PDF Report
Start Foundation →
Growth
Established Practice, Competitive Market
$1,397/mo
+ $7,500 Build (One-Time)
+ $497 Onboarding · 6-Mo Minimum
  • 15-Page Custom Website
  • Aggressive Local SEO + 75 Citations
  • 4 Blog Posts/Mo + 3–5 Backlinks/Mo
  • Advanced Automations
  • CRM + Custom Intake Forms
  • Lead Qualification + Reviews Engine
  • 60-Min Monthly Strategy Call + PDF Report
Start Growth →
Authority
Multi-Location Or Growing Group
Custom
Scoped To Your Operation
Pricing Set On The Strategy Call
  • Custom-Scoped Website (25+ Pages)
  • Multi-Location SEO + 150+ Citations
  • 6+ Blog Posts/Mo + PR-Grade Backlinks
  • Custom Automations
  • Unified Multi-Location CRM
  • Custom Software Integrations + Live Dashboard
  • Biweekly Strategy + Done-With-You Optimization
Talk To Us →
Common Questions

Straight Answers

Foundation: 30 days. Growth: 45 days. Authority: scoped on the strategy call (typically 60+ days for multi-location builds). We build direct-to-code. No Figma mockups. No delays. You see real progress from day one.

Full platform access (CRM, automations, booking, messaging, reviews, analytics), plus tier-specific services. Foundation: basic maintenance + email support. Growth: priority support, monthly analytics, and strategy check-ins. Authority: full managed infrastructure with monthly performance reviews.

Your system goes live and your monthly plan continues. You get ongoing platform access, maintenance, and support at your tier level. Authority clients get fully managed infrastructure where we actively monitor, optimize, and refine your system every month.

You own all the content, copy, and creative assets. The website runs on our platform, which is included in your monthly plan. If you cancel, the site and all connected automations go offline since they run on the platform.

Yes. Foundation to Growth is a $4,000 upgrade build. Moving to Authority is custom-scoped on a strategy call — every multi-location practice has different needs. Each upgrade includes additional build work and a new scope agreement.

We don't run ads, manage social media, or create content. We build the infrastructure your marketing feeds into. Think of us as the systems builder, not the marketer. We build the engine. You (or your marketing team) drive it.

Our healthcare specialty for clinics — med spas, dental, chiro, HRT, derm, plastics, optometry, PT, mental health. Same three tiers, same bundled website + SEO + infrastructure. HIPAA-aware. BAA signed day one. Visit lyfework.io/clinics.

A focused 30-minute call with our team. We walk your site, SEO, conversion path, and automations together, surface the biggest gaps, and tell you which tier actually fits your business. No pressure, no pitch deck — just a clear plan.

Ready to Launch?

Stop Guessing.
Start Growing.

Book a 30-min strategy call. We map your funnel, find what's costing you leads, and show you exactly what we'd build.

Trusted by clinics, med spas, dental practices, and specialty medical groups across the US and Canada.

Book a Strategy Call →