Findable
You dominate your local pack.
Your business owns the map results, the top organic spots, and the AI overview answers. When someone in your area searches your category, they find you first — every time.
Now Booking · 6 Strategy Calls Open
Modern Infrastructure For Business Growth.
We're your partner in website, SEO, and infrastructure for every stage of your service business.
Trusted By Service Businesses Across The US And Canada
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
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The Operating Trap
You're
Good At
Marketing.
But
Behind
The
Curtain,
It's
Chaos.
Most service businesses bleed money in four predictable ways — and all four trace back to one root cause: the business runs on the owner, not on a system.
of owners can't say which channel drove their last client. Your marketing is a black box you fund every month.
of leads never get a 5-minute follow-up. 80% of those leads are dead by the next morning — and you're the bottleneck.
of service businesses run on 7+ disconnected tools. Website, CRM, booking, email, reviews — five vendors, none talking.
of owners say they can't take a week off without revenue dropping. The business runs on you, not for you.
One business. One operating system.
Built so you're not the
bottleneck.
What — The Outcome
We make your business impossible to miss.
Think of your business like a storefront on a busy street. We handle the sign people see from the road, the windows that pull them in, and the door that opens itself when they walk up.
Credible
Your reputation outclasses every competitor.
Premium site. Fresh content. 5-star review velocity that keeps climbing. Every signal a prospect checks before booking points to one conclusion: this is the obvious choice.
Bookable
Leads flow without you in the loop.
Forms, chat, click-to-call, reminders, follow-ups, no-show recovery — every step automated. Your calendar fills itself and you stop being the bottleneck.
Under The Hood
Six moving parts. One engine.
You don't think about the parts of a car when you drive — you just go. Same here. We tune these every month so you stay moving.
01
Google Business Profile
Weekly posts, fresh photos, NAP consistency across 30+ directories.
92% Optimized
02
Citation Building
30+ high-authority directory submissions inside the first 30 days.
30+ Sources
03
Monthly Reporting
One clear dashboard — rankings, leads, calls, revenue. No spreadsheets.
Live · 24/7
04
Lead Capture
Forms, chat, click-to-call. Every visitor gets a path to book — frictionless.
+47% Conv.
05
Review Generation
Automated review asks after every appointment — 5-star velocity that climbs your rank.
4.9 ★ Avg.
06
Automation Layer
Reminders, follow-ups, no-show recovery, birthday flows — all running 24/7.
24/7 Live
Why — The Shift
From a junk drawer to a kitchen.
A junk drawer holds 5 tools that almost work. A kitchen has every tool right where you reach for it — and they all share the same counter.
Tools that don't talk.
Five vendors. Six dashboards. Spreadsheets in the gaps. You're the only one who knows where anything lives.
One unified system.
Website, SEO, CRM, automations, reporting — built as one connected engine. One dashboard. One source of truth.
How — The Build
Three steps. Like wiring a house.
You don't see the wires after move-in, but every light still turns on. Same idea — map the rooms, run the lines, flip the switch. Then it just works.
Strategy Call
A 30-min strategy call with our team. We map your full funnel — site, SEO, conversion, automations — and tell you which tier actually fits your business.
Build The Stack
Custom-coded website, SEO foundation, and the automation layer underneath — all wired together. No templates, no mockups, no agencies of agencies. One in-house team shipping every week.
Ship & Optimize
Go live with a connected operating system. Your site converts, SEO compounds, leads flow into the CRM, and reminders go out without a human touching them. You lead the business — the system runs the rest.
Transparent Pricing · 6-Month Minimum
Most Agencies Hide Their Pricing.
We Don't.
Three bundled tiers. Two visible prices. Website + SEO + infrastructure in every one — no hidden fees, no per-page surcharges, no scope creep. The price you see is the price you pay for six months of work shipped on a published cadence. Multi-location practices get scoped on the strategy call.
Foundation
Solo Provider, One Location
$797/mo
+ $3,500 Build (One-Time)
+ $497 Onboarding · 6-Mo Minimum
- 8-Page Custom Website
- Local SEO Setup + 30 Citations
- 2 Blog Posts/Mo + GBP Management
- Basic Automations
- CRM + Pipeline Setup
- Online Booking + Calendar Sync
- 30-Min Monthly Strategy Call + PDF Report
Growth
Established Practice, Competitive Market
$1,397/mo
+ $7,500 Build (One-Time)
+ $497 Onboarding · 6-Mo Minimum
- 15-Page Custom Website
- Aggressive Local SEO + 75 Citations
- 4 Blog Posts/Mo + 3–5 Backlinks/Mo
- Advanced Automations
- CRM + Custom Intake Forms
- Lead Qualification + Reviews Engine
- 60-Min Monthly Strategy Call + PDF Report
Authority
Multi-Location Or Growing Group
Custom
Scoped To Your Operation
Pricing Set On The Strategy Call
- Custom-Scoped Website (25+ Pages)
- Multi-Location SEO + 150+ Citations
- 6+ Blog Posts/Mo + PR-Grade Backlinks
- Custom Automations
- Unified Multi-Location CRM
- Custom Software Integrations + Live Dashboard
- Biweekly Strategy + Done-With-You Optimization
Our Work
See What We've Built.
Real businesses. Real systems. Real results — every project below is live, tracking, and measurable.
fireside610.com
Men's Ministry
Fireside 610
Dead legacy site to a connected booking + CRM system. Online presence rebuilt from zero, plus +340% traffic in 90 days.
View Full Case Study
zenmedicineokee.com
Medical Clinic
Zen Medicine Okeechobee
Broken legacy site to a 25-page conversion engine in 14 days. 19 ranking SEO pages and a patient intake flow that cut admin time 60%.
View Full Case Study
righteousconstructionservices.com
Construction
Righteous Construction Services
Two divisions on one brand-locked site. Fast Next.js stack, smart intake, and separate landing paths so leads route where they belong.
Case Study Coming Soon
Our Team
Two Builders. One Mission.
Your system isn't assembled by a rotating team of strangers. It's architected by two founders who know your business by name — from the first strategy call to the last line of code. No account managers. No ticket queues. Just a direct line to the people building it.
Justyn Cruz
CEO
Strategy & Operations
The one who sees the system behind every successful business. Justyn maps the gaps — missed calls, leads slipping through, revenue hiding in plain sight — and designs the infrastructure to close them. Your goals become the blueprint.
Connect directly
Ryan Snouffer
COO
Engineering & Design
The one who turns blueprints into production. Ryan builds the websites, wires the CRM, engineers the automations, and deploys the AI layer — all by hand, all connected. No drag-and-drop. No shortcuts. If it's in your system, he built it.
Connect directly
Common Questions
Straight Answers
Foundation: 30 days. Growth: 45 days. Authority: scoped on the strategy call (typically 60+ days for multi-location builds). We build direct-to-code. No Figma mockups. No delays. You see real progress from day one.
Full platform access (CRM, automations, booking, messaging, reviews, analytics), plus tier-specific services. Foundation: basic maintenance + email support. Growth: priority support, monthly analytics, and strategy check-ins. Authority: full managed infrastructure with monthly performance reviews.
Your system goes live and your monthly plan continues. You get ongoing platform access, maintenance, and support at your tier level. Authority clients get fully managed infrastructure where we actively monitor, optimize, and refine your system every month.
You own all the content, copy, and creative assets. The website runs on our platform, which is included in your monthly plan. If you cancel, the site and all connected automations go offline since they run on the platform.
Yes. Foundation to Growth is a $4,000 upgrade build. Moving to Authority is custom-scoped on a strategy call — every multi-location practice has different needs. Each upgrade includes additional build work and a new scope agreement.
We don't run ads, manage social media, or create content. We build the infrastructure your marketing feeds into. Think of us as the systems builder, not the marketer. We build the engine. You (or your marketing team) drive it.
Our healthcare specialty for clinics — med spas, dental, chiro, HRT, derm, plastics, optometry, PT, mental health. Same three tiers, same bundled website + SEO + infrastructure. HIPAA-aware. BAA signed day one. Visit lyfework.io/clinics.
A focused 30-minute call with our team. We walk your site, SEO, conversion path, and automations together, surface the biggest gaps, and tell you which tier actually fits your business. No pressure, no pitch deck — just a clear plan.
Limited Availability
Your next client is
searching right now.
Book a 30-min strategy call. We map your funnel, find what's costing you leads, and show you exactly what we'd build.
We onboard 1 new client per month · 6 spots open this quarter