Home Portfolio Pricing FAQ Book a Strategy Call
Built For Local Service Businesses

The Best in Town Shouldn't Be the Hardest to Find.

You're great at what you do — but great doesn't get found on its own. We build and run the system that puts you in front of the people already searching, and turns them into booked jobs. You focus on the work.

See Pricing →
Trusted By Service Businesses Across The US And Canada
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
Fireside 610
Zen Medicine Okeechobee
The Jupiter Barbershop
EG Tutoring
Insured by James
Index Companies
Righteous Construction Services
Scroll
A Day In The Life

Watch Your Money Slip Through The Cracks — Hour By Hour.

Most service businesses don't have a marketing problem. They have a leaking-bucket problem. Here's what an average day really costs you.

7:42 AM

First call of the day rings. Voicemail picks up.

They don't leave a message. They Google "another option near me" by the time you open the doors at 9.

Annual Leak
$14,400
1 missed call/day × $40 avg ticket × 360 days
The Fix
24/7 AI receptionist that books, qualifies, or routes every call — even when you're closed.
What We Build

We Don't Just Build Websites.
We Build Results.

Your website captures the lead. The CRM tracks it. SMS and email follow up instantly. Booking fills your calendar. Reviews build automatically. Analytics show you what's working. All built together — one login, one partner.

Websites SEO CRM Booking Reviews Analytics
See Pricing
Connected system preview

Local SEO

The kind that compounds. GBP-first, citations, schema, content, links — the work that actually moves rankings over 6-12 months.

GBP Optimization Citations + Schema YMYL Content

Smart Websites

Hand-built, mobile-FIRST, and conversion-optimized. SEO-ready from day one — schema, page speed, structure done right.

Custom Coded 90+ PageSpeed Schema-Native

CRM + Automated Follow-Up

Every lead captured. Sub-60-second response 24/7 across SMS, email, and AI chat. Pipeline visibility from first touch to closed deal.

Sub-60s Response Visual Pipeline Multi-Channel

Booking & Scheduling

Clients book themselves. Confirmations, reminders, and no-show recovery — automatic.

24/7 Self-Booking Smart Reminders No-Show Recovery

Reputation + Reviews

Review velocity is local SEO. Auto-request at the right moment, AI-respond from one inbox, push the reviews that move rankings.

Auto Requests AI Responses Local SEO Signal

Analytics

Traffic, conversions, pipeline value, and revenue — measured in one dashboard.

Revenue Attribution Channel Tracking ROI Reporting
Who's Behind It

Built By Operators. Run By The Same Operators.

We've been the trapped owner. The one running a great business while the systems behind it quietly work against you. Customers slipping through cracks you can't see. Tools that don't talk to each other. The nagging sense you're losing money and no clear way to find where.

Then comes the moment — when the noise quiets, the chaos clicks into structure, and you can finally breathe.

That moment is the reason Lyfework exists. We're obsessed with clean, organized technology — but we're more obsessed with what good technology does for the people running on it. Our personal experience became our mission. We build what we wish someone had built for us.

— Justyn & Ryan
Justyn Cruz
Justyn Cruz
Co-Founder · CEO

Spent years watching great service businesses get buried by mediocre ones with better software. Now he leads the strategy, partnerships, and the story that puts our clients in front of the right people — and keeps every promise we make grounded in what we can actually deliver.

Ryan Snouffer
Ryan Snouffer
Co-Founder · COO

Builds and operates the platform that delivers every client result. Turns every promise into work that ships — fast, clean, on time. If something we offer doesn't actually work in production, it doesn't make it onto the offer in the first place.

The Work

Built For Real Businesses.

Every site is custom — designed around the business, written to rank, and wired to book. Here's a look at what we've shipped.

"Every experience has been outstanding. Professional, fast, reliable, and incredibly talented. Communication was always clear, deadlines were met, and the quality of work exceeded my expectations every time."

CP
Carlos Pelaez
Business Owner

"Working with Lyfework gave me my life back. I was drowning in 17 different logins, late-night bookkeeping, dreading Mondays. Now I shut my laptop at 5 and actually see my kids before bedtime."

AM
Aaron Martz
Business Owner

"Brilliance! Absolute brilliance! These guys know their stuff and continue to expand on what is possible."

BP
Brandon Poe
Client

"Justyn and his team have been great to work with! Everyone that I have referred to him has had a great experience."

ZB
Zach Breakey
Client

"Very professional and competent! Highly recommend Justyn and his services."

AO
Andrew O’Neill
Client

"Amazing work on a company’s website that I sit on the Board of Directors. Highly recommend!"

PS
Philip Sustar
Board Member
Our Process

Three Steps. One System.
Built To Run.

Map. Build. Ship. No mockups, no scope creep, no monthly surprises — just a clear path from first call to a system that runs without you watching it.

01

Strategy Call

A 30-min strategy call with our team. We map your full funnel — site, SEO, conversion, automations — and tell you which tier actually fits your business.

02

Build The Stack

Custom-coded website, SEO foundation, and the automation layer underneath — all wired together. No templates, no mockups, no agencies of agencies. One in-house team shipping every week.

03

Ship & Optimize

Go live with a connected operating system. Your site converts, SEO compounds, leads flow into the CRM, and reminders go out without a human touching them. You lead the business — the system runs the rest.

Transparent Pricing · No Hidden Fees

Most Agencies Hide Their Pricing.
We Don't.

Three bundled tiers. Two visible prices. Website + SEO + infrastructure in every one — no hidden fees, no per-page surcharges, no scope creep. Core stays month to month, and every asset we build is yours. Multi-location operations get scoped on the strategy call.

Core
Your Website, Handled.
$297/mo
+ $3,500 Build (One-Time)
Month To Month, No Long Contracts
  • Custom 5-Page Website
  • Copy Written To Get You Found
  • One Booking Action + Instant Follow-Up
  • Your Lead Dashboard + Pro Email
  • Unlimited Updates, Fully Managed
  • Optimized Every Month
Command
Your Whole Operation, Run For You.
Custom
Scoped To Your Business
Custom Term — Set On The Strategy Call
  • Everything In Growth, Plus:
  • Multiple Locations, Managed As One
  • Custom Systems Across Your Operation
  • Connects To Tools You Already Use
  • A Dashboard Built Around Your Business
  • Dedicated Strategy + Priority Support
Common Questions

Straight Answers

The monthly is what makes it a growth engine, not a brochure — hosting, follow-up, edits, and monthly optimization. The build alone gets you a site; the plan keeps it working.

Because a website that just sits there is the problem we're solving. The monthly funds the people and systems that keep it found, fast, and converting.

No — and anyone who promises that is lying. We guarantee the work: a site built to rank and active SEO that moves you up over time. We never guarantee a specific position.

Designing, writing, and wiring a custom site around your business — done once, up front. After that you're on a simple monthly that keeps it running.

Yes. Your domain, your site, your content, your leads — it all belongs to you.

Days, not months. Onboard your details and we move — most sites launch in well under a typical agency timeline.

Our healthcare specialty for clinics — med spas, dental, chiro, HRT, derm, plastics, optometry, PT, mental health. Same three tiers, same bundled website + SEO + infrastructure. HIPAA-aware. BAA signed day one. Visit lyfework.io/clinics.

A focused 30-minute call with our team. We walk your site, SEO, conversion path, and automations together, surface the biggest gaps, and tell you which tier actually fits your business. No pressure, no pitch deck — just a clear plan.

Ready to Launch?

Ready to Find Out What Your
Site Should Be Doing?

Book a 30-minute strategy call. We'll map exactly what your website should do — and what it's worth to you.

No hidden fees. No scope creep. Most clients go live in 14 days. Every asset we build is yours.