Who Should Run Your Google and Meta Ads: Agency, SEO Company or DIY.
Google and Meta ads management means someone runs your Google search ads and your Facebook and Instagram ads every week and judges them on the jobs they book. A marketing agency usually does this well. Some SEO companies run Google Ads. A freelance web designer usually doesn't. A DIY builder leaves it to you. Lyfework runs both, connected to the landing pages and follow-up that turn a click into a booked job.
At a Glance
- An ad only pays off when the lead it brings in gets a fast reply and a booking.
- Marketing agencies know ads well; ask what they measure and who handles leads after the click.
- Some SEO companies run Google Ads; fewer run Facebook and Instagram ads.
- Running ads yourself works when you have hours every week to watch and adjust them.
- Lyfework runs Google and Meta ads and judges them on booked jobs, not clicks.
What Each Option Usually Gives You for Google and Meta Ads.
What a service business usually gets when each of the five runs its ads.
- YesLyfework
Google search ads and Facebook and Instagram ads, run by the same team that builds your landing pages and follow-up. Every lead an ad brings in lands in one customer record and gets a first reply in minutes, and the ads are judged on booked jobs.
- YesMarketing Agency
Running ads is what most marketing agencies do best: campaigns, creative, budgets and a monthly report. What happens after the click is often outside the job, so ask who builds the landing page and who answers the lead.
- Usually notFreelancer
A freelance web designer builds the site your ads send people to, and often builds it well. Choosing keywords, making ad creative and managing spend week to week is a different job, usually left to someone else.
- SometimesSEO Company
Some SEO companies run Google Ads beside the organic work, since both live on the same search page. Facebook and Instagram ads, the creative they need and the follow-up after a lead comes in are usually outside their work.
- You do itDIY Builder
You run the ads yourself, in Google's and Meta's own ad tools or a builder's simple ad add-on, and every decision stays yours. The cost is time: you pick the keywords and audiences, make new ads and watch spend and results every week.
Seven Things That Turn Ad Clicks Into Booked Jobs.
How we picked these: These are the parts we put in place for every ad account we run, chosen because each one decides whether a click becomes a booked job.
- Results counted in booked jobs
Clicks and impressions are easy to grow and easy to report. The number that matters is how many calls, forms and messages turned into paid work, and what each one cost to win.
- Searches that match the jobs you want
Your ads should show for the services you sell, in the areas you serve, and stay off searches from people looking for free advice, a job opening or a service you don't offer.
- Creative made from your real business
Facebook and Instagram ads do better with real photos and video of your team and your work. Stock images look like every other ad in the feed, and people scroll past them.
- A landing page built for each ad
The click should land on a page that matches what the ad promised, loads fast on a phone and makes calling or booking the obvious next step. Your homepage is rarely that page.
- Every call and form traced to its ad
Tracking shows which ads bring in real leads and which only spend. Without it, budget moves on gut feel, and the best ad in the account can get switched off by mistake.
- A first reply in minutes, day or night
Ad leads go cold fast. Every call, form and message should get a reply in minutes, nights and weekends included, or the money that brought the lead in is wasted.
- A monthly report in plain words
What was spent, what came in, what got booked and what changes next month. If you can't tell from the report whether the ads paid off, it isn't doing its job.
Before You Hand Anyone Your Ad Budget.
Ask these before you sign. The answers show how a provider thinks about your money.
- Whose name is the ad account in, and does it stay with me if we part ways?
- Do you run both Google Ads and Facebook and Instagram ads, or only one?
- Do you measure results in clicks and leads, or in booked jobs?
- Who makes the ad creative, and will it show my real business?
- Where will each ad send people, and who builds that page?
- Who replies to a new lead from an ad, and how fast, weekends included?
- How often do you change the ads, and what do you look at to decide?
- Can I leave month to month, or is there a long-term contract?
How to Choose Who Runs Your Ads.
- Know what a booked job is worth
Your average ticket and how often customers come back tell you what a lead can cost and still pay off. Bring that answer to every conversation.
- Fix the follow-up before you buy more traffic
If calls go to voicemail and forms sit in an inbox, more ad spend buys more missed leads. Get the first reply and the booking working first.
- Start where people already want the job done
Google search ads reach people looking for your service right now. Facebook and Instagram reach people in your area before they search, which pays off most once the follow-up and booking work.
- Ask to see a real monthly report
A good one names booked jobs and what each one cost. A report full of reach, impressions and engagement leaves you guessing.
Google and Meta Ads, Judged on Booked Jobs.
Lyfework builds and runs your Google search ads and your Facebook and Instagram ads, along with the landing pages and follow-up behind them. Every call, form and message an ad brings in lands in one customer record and gets a first reply in minutes, day or night. That is how we judge the ads on booked jobs instead of clicks, and every month you see what was spent and what came back.
- Google search ads and Facebook and Instagram ads, run by one team.
- Ad creative made from your real business by the team that makes your content.
- Landing pages, lead capture and a first reply in minutes, connected from day one.
- Reported every month in plain words, with no long-term contract.
Straight Answers.
What owners ask before they hand someone their ad budget.
Should a service business run Google Ads or Facebook ads?
Usually both, starting with Google. Google search ads reach people who are already looking for what you do, so they tend to bring in calls first. Facebook and Instagram ads reach people in your area before they search, and they work best with real photos and video of your work.
Is it worth hiring a marketing agency to run my ads?
It can be, as long as they judge the ads on booked jobs and someone handles what happens after the click. Most marketing agencies know ads well. Ask who builds the landing pages, who answers the leads and what the monthly report measures.
Can I run Google and Meta ads myself?
Yes. The ad tools are open to anyone, and plenty of owners start there. The cost is time: picking keywords and audiences, making new ads, watching spend and reading results every week. When those hours come out of running jobs, handing the ads off is usually worth it.
Does my SEO company handle ads too?
Sometimes. SEO companies that run ads usually focus on Google, since search is their work. Facebook and Instagram ads, the creative they need and the follow-up after a lead comes in are often outside their scope, so ask before you assume.
How does Lyfework measure whether ads are working?
By booked jobs. Every call, form and message an ad brings in lands in one customer record, so we can see which ads brought in paid work and what each job cost. You get that in a plain monthly report, and we work month to month.
Want Ads That Bring In Paid Work?
Book a free strategy call and we'll map the ads, the pages and the follow-up for your business.
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