Who Should Build Your Landing Pages: Agency, Freelancer or DIY.
A landing page is one page built around one offer, so a click from an ad or a text turns into a call, a booking or a quote request. A funnel adds the steps before and after it. Marketing agencies often build them for the ads they run. Freelancers and SEO companies sometimes do. DIY builders hand you templates. Lyfework builds and runs them, and every lead gets a reply in minutes.
At a Glance
- A landing page only pays off when every lead it collects gets a fast reply.
- Agencies build pages for the ads they run; freelancers stop at launch; DIY means you do it all.
- Ask who owns the pages and the leads, and who improves the page when results slip.
- Lyfework builds a page per offer, connects it to the CRM and improves it every month.
What Each Option Usually Gives You for Landing Pages.
What a service business usually gets when its landing pages and funnels come from each of the five.
- YesLyfework
One page per offer, written to match the ad, post or text that sends the click. Forms and calls go straight into the CRM, the first reply goes out in minutes, and the same team improves the page and reports on it every month.
- SometimesMarketing Agency
A marketing agency running your ads often builds the pages those ads point to, and a good one writes each page to match its ad. Others send the clicks to your homepage. The pages usually live on the agency's tools, and the follow-up is yours.
- SometimesFreelancer
A freelance web designer can build a clean, fast landing page, often as part of a site build. Funnels, ad tracking, testing and the follow-up behind the form usually fall outside the scope, and each change after launch is a new request.
- SometimesSEO Company
An SEO company builds pages to rank, like service and city pages, and some build landing pages for ads too. A page built to rank and a page built to convert a paid click are different jobs, and the follow-up is rarely part of the work.
- You do itDIY Builder
A DIY builder like Wix or Squarespace gives you landing page templates and simple forms. You write the page, connect the form to something that replies, set up the tracking and run any tests yourself, on their platform.
Eight Things a Landing Page Needs to Turn Clicks Into Jobs.
How we picked these: These are the parts we build into every landing page and funnel, chosen because each one changes whether a click becomes a lead.
- One offer and one clear action
Each page sells one offer and asks for one thing, like a call or a booked time. Menus and extra links give a visitor a way out before they act.
- A headline that matches the ad
The page should repeat the offer the visitor clicked on, in the same words. When the ad says one thing and the page says another, people leave.
- A short form, or a few short steps
Ask for a name, a phone number and the job, and stop there. When you need more detail, a short multi-step form gets more people to the end than one long form.
- Proof near the form
Reviews, photos of real jobs and the faces behind the business, placed next to the form. A landing page has no menu, so the proof has to be on the page.
- Fast on a phone
Most ad clicks and text links open on a phone. A slow page loses the visitor you just paid for before the offer even loads.
- A thank-you page with a next step
After the form, tell people what happens next and when, and give them one more useful step, like booking a time. A plain confirmation leaves them with nothing to do.
- Tracking from the click to the job
You should be able to see which ad, which page and which form turned into a booked job, so the budget goes to what works.
- Every lead answered in minutes
Each form, call and text should create one customer record and get a first reply while the person is still holding their phone. A reply the next morning is often too late.
Why the Reply Matters as Much as the Page.
The average company took 42 hours to respond to an inbound lead, and 23% never responded at all.
Companies that replied within an hour were about seven times more likely to qualify the lead than those that waited an hour longer.
Before You Hire Anyone to Build Your Landing Pages.
Ask these before the first page goes live. The answers show who will still be around after launch.
- Who owns the pages, the domain they sit on and the leads they collect?
- Will each ad or offer get its own page, written to match it?
- Where does a form fill go, and how fast does the first reply go out?
- Are calls from the page tracked and answered, or only the forms?
- Can I see which ad and which page each booked job came from?
- Who changes the page when it stops working, and how often do you look?
How to Choose Who Builds Your Pages.
- Start from the offer and the traffic
Know what you are promoting and where the clicks will come from: Google, Facebook and Instagram, a text to past customers or a mailer. The page is built for that.
- Decide who answers the leads
If you or your front desk will reply to every form within minutes, a freelancer or a DIY builder can work. If not, the follow-up has to be built in.
- Ask to see live pages
Look at pages they built for businesses like yours, then ask what happened to the leads after the form.
- Get the ownership answer in writing
The pages, the domain and every lead they collect. If the pages disappear when you part ways, find another builder.
One Page per Offer, Connected to Everything Behind It.
Lyfework builds a page for each offer and writes it to match the ad, the post or the text that sends the click. Every form, call and text from the page lands in one customer record, and the first reply goes out in minutes, day or night. When we run the ads too, the page and the ad change together as the results come in, and you see all of it in a report every month.
- A page for each offer, written to match the ad that sends the click.
- Forms, calls and texts in one customer record, with a first reply in minutes.
- Chloe, our AI receptionist, answers chat and texts in seconds and books the appointment.
- The pages, the domain and the leads stay yours, with no long-term contract.
Straight Answers.
What owners ask before they decide who builds the pages their ads point to.
What is the difference between a landing page and a website?
A landing page is one page built around one offer, and a website is your whole business online. The website is for people who find you and want to look around. The landing page is for people who already clicked an ad or a link and need one clear next step. Most service businesses running ads need both.
Do I need a funnel or just a landing page?
Most offers need one good page with a short form. A funnel, a few short steps in a row, helps when the job needs more detail before a quote, like size or location, or when you want to qualify people before they book.
Should my marketing agency build my landing pages?
Often, yes, and a good agency will write each page to match its ad. Ask where the pages live, who owns them and what happens to a lead after the form. If the answer is an email to your inbox, the follow-up is still on you.
Can I build landing pages on Wix or Squarespace?
Yes. Both have landing page templates and simple forms, which can work for a small test. What they leave to you is the rest: writing the page to match the ad, tracking which clicks became jobs, testing changes and replying to every lead within minutes, day or night.
Do I own the landing pages Lyfework builds?
Yes. The pages, the content, the domain and every lead they collect are yours. The systems behind them, like the CRM and the follow-up, run on our platform while we work together, and we work month to month with no long-term contract.
Where the Numbers Come From.
Get the Pages Built and Every Lead Answered.
Book a free strategy call and see what one team would build and run behind your ads.
Apply To Work With Us Today