Advertising and creative is the paid ads, brand creative, social management, and content production that bring customers in and keep your business looking consistent everywhere they see it. For many Wellington businesses the year turns on the winter horse show season, and flat, year-round ads miss it. Our work as a Facebook ads agency starts there: Meta ads and Google Ads timed to the season, the owner on camera, and a reply to every lead within minutes.
Wellington searches for meta ads fifty times a month, more than Jupiter or Palm Beach Gardens, yet Google shows no map pack for it. Directories and Facebook posts take five of the top six spots, Spotlight Digital Solutions is the only agency with a Wellington page, and an AI Overview sits on top.
| Meta and Facebook ads searches | 80 a month | 50 for meta ads, third behind Boca Raton and West Palm Beach, plus 30 for facebook ads |
|---|---|---|
| Who holds the map pack | No one | No local listings appear for this search anywhere in Wellington |
| Who holds page one | Yelp and Facebook | Yelp ranks first and sixth, with Facebook pages and groups third through fifth |
| Agency pages that rank | Spotlight Digital Solutions | Second, and the only one with a Wellington page; the others were written for Orlando or Palm City |
| Nearest ad shops on Maps | Innovative Flare | 29 reviews; 360 Marketing Concepts has 18, a PR firm 15, Monster Marketing 6 |
Google Maps, Google Search and Google Ads data for Wellington, pulled November 2, 2026.
Four parts, one system. Start with what matters most right now, add the rest as you grow, and see exactly what's working every month.
Search ads and Local Services Ads managed against one number: booked jobs.
Facebook and Instagram campaigns with real creative made for your brand.
One visual and voice standard across everything your customers see.
Posted on a real cadence, with comments and messages answered fast.
Video, photo, and post creative produced to your brand standard.
We look at what's already live: your ad accounts, your creative, your social, so you see what's working and what to fix first.
Designed custom around your business, never from a template. You approve the direction early, then we build the rest.
Month to month, no lock-in. We keep the campaigns, the creative, and the content running, and everything we build stays in your accounts.
“We're so grateful for Justyn's help with building the foundation for our system. Without him, we wouldn't have had an effective customer journey for ourselves nor our clients.”
Rapture Marketing
West Palm Beach
TLG Restoration's mold remediation campaign, which we wrote in plain homeowner language alongside its website and a Treasure Coast ad set, is the kind of clear, specific ad work a Wellington home service business needs.
“Think about how much more authority the owner has when they're on camera versus if you make some little ChatGPT ad and put it up on your Instagram.”
Yes, because the season brings riders, grooms, owners and their families into town, and the ads should be ready for them. For a Wellington service business, that can mean a different customer for a few months: someone renting a house for the season who needs a cleaner, a pool service, an AC check or a handyman fast, and who doesn't know anyone local yet. The ad should say you serve the farms and the neighborhoods around the show grounds, that you can start this week, and how to reach you by text. We raise the ad budget ahead of the season so the account has learned before the crowd peaks, then shift spend back toward year-round residents when the trailers leave. A smaller budget keeps running in the off months so the account doesn't go cold. The follow-up matters most in season, when phones are busiest and a slow reply hands a seasonal client to whoever answered first.
Aim at people who are in Wellington right now, including visitors who list another state as home, with an ad written for someone new in town. Meta's location settings can include people recently in an area, which reaches riders, trainers and families staying for the season. Their phones are in Wellington even when their profile says Kentucky or New York. The creative should assume they don't know the area: your name, what you do, that you come to the farm or the rental, and a number they can text. Short video of you on the job matters here, because a seasonal customer is choosing a stranger and wants to see who's coming. We also build an audience of people who visited your site or watched your video, and show them a second ad later in the season, when they're ready to book. Every lead gets a reply within minutes, because a seasonal client in a hurry often asks several businesses at once.
You don't have to be, but you should be, because an owner on camera earns trust faster than any stock image or AI-made ad can. In Wellington, many customers in season are new in town and want to know who is showing up at the barn or the house. A thirty-second clip of you explaining what you do, where you work and how fast you can start answers that before they call. It doesn't need a studio. A phone, good light, a quiet spot and a short list of questions we send ahead is enough, and we cut out the stumbles. If you hate the camera, a foreman or a long-time crew member can carry it, and a real person still beats a polished ad about nobody. We film several takes in one visit so there are fresh versions for the whole season, swapped in before people tire of the first ones.
They do when people search for your service, so check your own trade's searches in Wellington before deciding, because those numbers differ from trade to trade. Wellington is a smaller search market than West Palm Beach, and some trades get only a handful of searches a month with the town name in them. That's fine if each search is worth a big job. A farrier, an equine vet or a barn builder can win much of that small pool with a tight campaign. A pressure washer may do better on Meta, where you show the work to people who weren't searching. We pull Google's numbers for your exact services, check what clicks cost in your part of Palm Beach County, and recommend the platform the numbers support. Where search is thin, Local Services Ads and a strong Google Business Profile often carry more weight than search ads, and Meta does the rest.
Keep a smaller budget running for year-round residents, shift the message to the work they need in summer, and use the quiet months to shoot new creative for next season. Turning ads off for months has a cost: the account loses what it learned, the audiences shrink, and the first weeks of the next season go to relearning instead of booking. A steady, modest spend keeps it warm. Summer in Wellington still brings real work for year-round homeowners, like AC repair, storm prep, pool care and mold checks in houses that sat closed. Those are different ads from the winter ones, aimed at different people. The off-season is also when owners have time to film, so we plan a shoot in late summer and have fresh ads ready before the first trailers roll in. When the season returns, the pixel and the creative are already in place, and the budget can climb without starting cold.
No jargon, no fine print. Anything not covered here, we go through on your free strategy session, about your own business.
Yes. A farrier, a trainer or a barn service fits the same setup as any local service: a clear offer, the right area and season, real footage and a fast reply to every lead.
They can. We lower the budget or pause a campaign when your calendar is full, then bring it back as openings appear, so you never pay for leads you can't take.
No. We work month to month, which suits a seasonal town: you can scale up for the winter and down for the summer without breaking a deal.
You do. Every video and photo from the shoot lives in your accounts and stays yours, whether or not we keep working together.
Always. You approve every ad, every offer and every audience change before it goes live, and you can pull any ad you don't like.
Thirty minutes with the founders. We'll look at what's running today on your ads, your creative, and your social, and tell you straight what it needs. If we build it, it's custom to your business.
Here's who you'll talk toJustyn and Ryan, the founders, on the call
