Cookie Policy
Last Updated: October 29, 2026 • Effective Date: May 29, 2026
1.Overview
This Cookie Policy explains how Lyfework (“we,” “us,” “our”) uses cookies and similar technologies on this website, and the choices you have. It works alongside our Privacy Policy.
We’ve written it to be specific rather than vague: it lists the tools and browser storage we use, why we use them, and when they are enabled. Optional analytics require your consent first.
2.What Cookies & Similar Technologies Are
A cookie is a small text file a website can place on your device. Similar technologies include local storage, a small amount of space in your browser a site can use to remember a setting. Both let a site recognize a choice you made so you don’t have to repeat it.
These technologies can be “strictly necessary” (needed for the site to function or to honor your privacy choices) or “optional” (used for things like analytics or advertising). Optional ones require your consent, and that’s the consent this page is about.
3.Do We Use Cookies?
We always use essential browser storage to remember your cookie choice. If you allow analytics, we also run our first-party behavior tracker, Google Analytics, Metricool, and Vercel Web Analytics. Across the main site we do not run advertising cookies, social-media pixels, or cross-site ad tracking. Our ad landing pages on go.lyfework.io are the exception. On the SCALE System page (go.lyfework.io/scale), the analytics above and the Meta Pixel run by default. On the Treasure Coast pages (go.lyfework.io/treasure-coast and its booking and confirmation pages), the Meta Pixel runs by default and no analytics do. That’s how we see which Facebook and Instagram ads bring people to those pages and what they do there. Turn them off with the Cookie Preferences button in each page’s footer, or send a Global Privacy Control or Do Not Track signal and they never start.
4.Categories We Define
We group storage into three categories. Their current status is shown below.
| Category | Purpose | Status |
|---|---|---|
| Strictly Necessary | Makes the site work and remembers your cookie choice. Cannot be switched off. | Active |
| Analytics | Measures page use, traffic sources, engagement, and on-page interactions. Off until you allow it, except on our SCALE System landing page, where it’s on until you turn it off. | Optional |
| Marketing | Measures and improves our advertising with the Meta Pixel. Used only on our ad landing pages (the SCALE System and Treasure Coast pages), where it’s on until you turn it off. | Ad pages only |
5.Exactly What We Store Today
This is the complete list of what this site places on your device:
| Name | Type | Purpose | Retention |
|---|---|---|---|
| lyf-consent-v1 | Local storage | Remembers your cookie choices (necessary / analytics / marketing) so we don’t ask again. | Until you clear it |
| lyf_vk | Local storage | Random first-party visitor identifier for aggregate return-visit analytics. Created only after analytics consent, or by default on our SCALE System landing page. | Until you revoke consent or clear site data |
| lyf_sk | Session storage | Random per-tab session identifier used to group pageviews and behavior events. Created only after analytics consent, or by default on our SCALE System landing page. | Until the tab closes, consent is revoked, or site data is cleared |
| _ga and _ga_* | First-party cookies set by Google Analytics | Distinguish users and preserve session state after analytics consent, or by default on our SCALE System landing page. | Up to 2 years, subject to browser limits; removed when consent is revoked |
| _fbp | First-party cookie set by the Meta Pixel (ad landing pages only) | Lets Meta recognize the browser so it can measure our ads and show them to people who visited our ad pages. | 90 days, renewed on each visit; deleted when you turn Marketing off, or when you clear site data |
| _fbc | First-party cookie set by the Meta Pixel (ad landing pages only) | Stores the click ID when you arrive from a Facebook or Instagram ad, so the visit can be matched to that ad. | 90 days; deleted when you turn Marketing off, or when you clear site data |
The consent item contains your preferences and the date you set them. Analytics identifiers are random, are created only after opt-in (or by default on our SCALE System landing page), and are deleted when analytics consent is revoked. On our ad landing pages the Meta Pixel sends Meta the page address, the identifiers above, standard browser details, and actions: turning on the video’s sound, how much of the video plays, clicking Apply, sending the application and booking a call on the SCALE System page, and opening the booking page, reaching the booking confirmation, opening more reviews and playing a video testimonial on the Treasure Coast pages. Vercel Web Analytics and Metricool do not use cookies. Metricool receives the page address, referrer, and browser window size for each page view. Our first-party tracker records page paths, referrers, device class, time, scroll depth, and click or pointer coordinates; it does not record form values or page text.
6.Managing Your Preferences
You’re in control. Open your cookie preferences any time to review or change your choices:
On our ad landing pages, use the Cookie Preferences button in the page’s footer. One choice covers every page on go.lyfework.io, and it’s saved separately from your choice on lyfework.io.
You can also manage storage directly in your browser:
- Clear or block storage for this site in your browser’s privacy or site settings.
- Use private / incognito mode, which discards storage when you close the window.
- Reset our setting by clearing site data, you’ll see the cookie notice again on your next visit.
Blocking strictly necessary storage may mean we can’t remember your cookie choice, so you’ll be asked each visit.
7.Global Privacy Control & “Do Not Track”
If your browser or an extension sends a Global Privacy Control (GPC) signal, we honor it automatically: optional categories stay off and we treat it as an opt-out of any sale or sharing of personal information. You won’t need to do anything else.
We also honor the legacy Do Not Track signal for optional analytics. Either GPC or Do Not Track prevents the analytics tools and the Meta Pixel described above from starting.
8.Changes to This Policy
If we introduce new cookies or technologies, we’ll update this page, change the “Last Updated” date, and request consent before any new optional storage is set.
9.Contact Us
Questions about this Cookie Policy? We’re glad to explain anything.